creative strategist/strategic creative/pragmatic dreamer

Danish-born, Brooklyn-based, multi-disciplinary, creative strategist. Collaborating closely with clients, I design and facilitate inside-out brand development processes and projects, using creative strategy, innovation, brand anthropology, design thinking, and organizational culture development & training.

My overarching objective is to create purpose-driven and creative entities where people, vision, and brand are aligned for stronger, better and more sustainable impact in the landscape.

Inside-out brand development means working with individuals and their ideas. The process helps bring collective direction and focus, setting challenges and opportunities in a broader cultural context. It is about looking at the big picture - past, present, and future - to connect the dots towards clear, creative, and culturally connective solutions.

make brand matter

Brand has the power to make a difference. What brand says and does has the potential to influence humans - and our behaviors - towards a greater good. Brand can inform, excite, engage, and call to action. Let's use that.

It starts with having a strong sense of purpose. Inside out. Why is your brand in business? How does it contribute? What legacy will it leave? Where will its impact be? What is its purpose and how is this worked into its strategy and execution?

 

services

brand visioning
brand strategy and story
brand anthropology
creative direction
brand culture development and training

 

about the past

head of strategy, Pearlfisher US
strategy director, Wolff Olins
senior strategist, Ogilvy BIG, NY
innovation + creativity specialist, Play, NY
graduate, KaosPilots, class of ‘99, Aarhus/SF

 

selected client engagements

Avon
Breda
Crate & Barrel
Devoción
Gap Inc.
Gotham Writers Workshop Grand Time
Ilori
JBW
Karma
Luxxotica
Miansai
Microsoft
NBC Universal
Product (RED)
Starbucks
Sundance
Sunglass Hut
Timberland
Ultrafabrics
Unilever
Vitals