creative strategist / strategic creative / pragmatic dreamer

I’m a Danish-born, Brooklyn-based strategist and multi-disciplinary creative. I’ve spent my adult years working globally (UK, US, Brazil, Rwanda,) collaborating with entrepreneurs, visionaries, and artists to build brands and shape narratives with lasting power.

I work with founders and visionaries to turn values and ideas into focused direction and culturally grounded strategy that translate clearly into creative direction and execution. I’m drawn to complexity—the messy middle where ideas, culture, and execution collide. I keep the big picture in view—past, present, and future—connecting the dots toward aligned, innovative, and culturally resonant solutions.

I’m a graduate of Denmark’s KaosPilot program—an education rooted in personal leadership, value-based entrepreneurship, creativity, and social innovation, and recognized for its unconventional approach to innovation and design. It taught me that curiosity, creative disruption, and continuous skill acquisition are the superpowers of growth.

Alongside my strategic practice, I maintain an evolving artistic body of work—exploring many of the same questions around identity, narrative, and cultural meaning through different mediums..


make it matter

The work we put into the world has consequences. More than ever, brand and story—corporate or personal—has the power to shape culture. It can inform, rally, illuminate, and move communities toward action. What a brand says and does influences behavior, perception, and direction. Use it. Start with purpose. Build from there.

services

brand advisory
strategy + story
creative direction
leadership + development

 

current + past

co-founder/owner August Swim (https://www.augustofficial.com.br/)

chief brand officer, MEGHANI - BREDA - JBW, US
chief strategist, Moshions, Rwanda
head of strategy, Pearlfisher NY, US
strategy director, Wolff Olins, US
senior strategist, Ogilvy BIG, US
senior innovation + creativity specialist, Play, NY
account director, DesignBridge, UK

 

selected client engagements

Anisa Beauty
Avon
Breda
Carlsberg
Crate & Barrel
Devoción
English in Mind Institute
Gap Inc.
Gotham Writers Workshop
Hendricks Gin
Ilori
JBW
Karma
Luxxotica
Miansai
Microsoft
Moshions
NBC Universal
Product (RED)
Starbucks
Sundance
Sunglass Hut
Timberland
Ultrafabrics
Unilever
Vitals