client
August (Co-owner)
what was done
brand vision & creation
strategy & story
brand identity
creative direction
product design
social media strategy
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Diving into next generation swimwear
New York based, Brazilian model, Gabriela Rabelo, had a vision of using her experience from a decade in front of the fashion lens to create a fashion brand of her own. Over the span of three years, we worked together with the mission to create a new type of premium voice in the vast swimwear arena, building both brand and company from the ground up.
Using the combined cultures of Brazil and New York City as inspiration, August has launched eight collections over 4 years, all featuring innovative cuts and silhouettes that combine a high-end fashion aesthetic with a playful sense of joie de vivre. The same tension sits at the core of the brand, which combines a gritty, edgy NYC-inspired personality with a lush and sensual Brazil-inspired tone of voice.
Innovative and socially-environmentally conscious, August uses bio-degradable and UV-protective fabrics and recycled packaging. All pieces are handmade by local artisans in Minas Gerais, Brazil.
August has been featured in Brazilian Vogue, Elle, L’Officiel and on numerous leading fashion blogs and influencers.
design: busk & Gabriela Rabelo - photography: Joao Arraes -. styling: Michael Vendola