client
Miansai
what was done
brand anthropology
brand strategy & story concept
social media strategy
naming
team training
visit
Exploring Elevated Aesthetics
Miansai began organically when founder Michael Saiger started making bracelets in his dorm room during college. The pieces, inspired by Michael’s fascination with industrial shapes, quickly gained attention in Miami’s local fashion scene. A few years in, the business was booming—yet the brand lacked clarity around its own story.
Working closely with Michael and the Miansai team, I designed and facilitated the process of defining the brand strategy and story—bringing structure, clarity, and direction to inform its management and expression.
Tapping into the curiosity of the Miansai designers, we collaborated to put words and visuals to the evolving journey of the brand’s creative process. The result is a refreshed brand that shares its passion for exploration and elevated design across all touchpoints—from product to media to store experience.
design & art direction: Javas Lehn Studios