what was done

brand anthropology
brand strategy & story concept
social media strategy
team training


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Exploring Elevated Aesthetics

Miansai saw its organic beginning when founder, Michael Saiger, first started making bracelets in his dorm room during collected. The unique pieces, inspired by Michael's fascination with industrial shapes quickly gained the attention of the local fashion scene in his native Miami. A handful of years in, the business was booming - yet the brand was unclear about its own story.

Working closely with Michael and the rest of the Miansai team, we designed and facilitated the process of defining the Miansai brand strategy and story, giving needed structure and clarity, collective direction and narrative to inform the brand’s management, expression and projection.

Tapping into the innate curiosity and creativity of the Miansai designers we put words and visuals to the always-evolving and artful journey that is Miansai’s unique process of creation. The result is a refreshed brand that shares its passion for exploration, discovery, and the beauty of elevated design across all of its touch-points, from product through media and store experience.

design & art direction: Javas Lehn Studios