what was done

brand strategy & story concept
portfolio architecture
copy writing
CSR process development
creative direction



Touching the Future of performance fabrics

Ultrafabrics is one of the world leaders in premium performance fabrics. Their product is a result of cutting-edge Japanese technology combined with an innate understanding of consumer needs related to non-leather surface alternatives.

A successful B2B company with an impressive client list, from Tesla to Steelcase to independent, high-end furniture designers, Ultrafabrics saw the opportunity to challenge notions of how a B2B brand talks, looks and behaves.

In early 2015 close collaboration with the Ultrafabrics' leadership team began with the objective to redefine the brand's strategy, story and product portfolio architecture. Today, we continue to facilitate the process of evolving the Ultrafabrics brand, working with the company's internal culture to help deliver a brand and product experience that always aims to go beyond expectations.

Highlighting their products’ unrivaled quality and tactile properties, Ultrafabrics is carving out a new profile on the global stage, guided by the developed vision: Touch the Future, which serves as both an internal commitment and cultural driver and as an inviting proposition to clients and end-consumers in countless markets.

design: arcadia studio