client
ULTRAFABRICS
what was done
brand strategy & story
portfolio architecture
naming
copy writing
CSR process development
creative direction
VISIT
Touching the Future of Performance Fabrics
A global leader in premium performance fabrics, Ultrafabrics products combine cutting-edge Japanese technology with a deep understanding of consumer needs around non-leather surface alternatives.
A successful B2B company serving clients from Tesla to Herman Miller and leading independent designers, Ultrafabrics saw an opportunity to challenge how a B2B brand talks, looks, and behaves.
n early 2015, a close collaboration with the Ultrafabrics leadership team began to define the brand’s strategy, story, and product portfolio architecture. Over the following five years, we optimized company processes and departments while evolving and embedding the brand within the organizational culture—ensuring a brand and product experience that consistently exceeded expectations.
Highlighting the products’ unrivaled quality and tactile properties, Ultrafabrics is continuously strengthening its profile on the global stage, guided by the vision Touch the Future, which serves as both an internal commitment and cultural driver, and as an invitation to clients and end consumers across global markets..
design: Poulsen Projects + Teke Busk