client

own project - benefitting ACLU

 

what was done

concept
design
promotion
 

 

 

People. Voices. Power. 

When a newly elected American president makes it his priority to sow fear and hatred through division, falsehoods and exclusion – frustration must turn to creativity. 

Originally designed as a personal T-shirt, when an Instagram post resulted in a deluge of requests from both friends and strangers, and the “We the People” Tee went into a limited-time-only production with the help of LA based apparel printers, Represent.

100% of proceeds (only printing costs covered) went to the American Civil Liberties Union to help the organization in their fight to protect the rights of all people, as a new political territory unfolds.

I have spent most of my adulthood in the US immigration system. I’ve had many visas. I’ve spent hours being interviewed by immigration officers at airports and at the American Embassy in Copenhagen, having my background, schooling and career scrutinized. I am from Denmark. It is not easy to get into, much less get permission to stay and work in, the US, coming from overseas. The USCIS do a very, very thorough job. Which is why the proposed Immigration ban is — frankly put — BS. 

The We the People project was a great success, with actress Calu Rivero wearing her protest to the Marc Jacobs Fashion Show during NYFW, "Billions" actor Asia Kate Dillon promoting the piece, and countless like-minded people posting their support on social media and elsewhere.

design: Teke Busk