client

own project - benefitting ACLU

 

what was done

concept
design
promotion
 

 

 

People. Voices. Power. 

When a newly elected American president makes it his priority to sow fear and hatred through division, falsehoods, and exclusion—frustration must turn to creativity. 

Originally designed as a personal T-shirt, an Instagram post quickly led to requests from friends and strangers alike. The We the People tee went into limited-time production with the help of LA-based apparel printers, Represent.

After covering printing costs, all proceeds were donated to the American Civil Liberties Union to support their work protecting the rights of all people, as a new political territory unfolds.

I have spent most of my adulthood in the US immigration system. I’ve held multiple visas and spent hours being interviewed by immigration officers—at airports and at the American Embassy in Copenhagen—having my background, education, and career scrutinized. I am from Denmark and know, personally, that is not easy to get into—much less get permission to stay and work in—the US, coming from overseas. The USCIS do a very, very thorough job. Which is why the proposed Immigration ban is—frankly put—BS. 

The We the People project was a success. Actress Calu Rivero wore the protest tee to the Marc Jacobs Fashion Show during NYFW, “Billions” actor Asia Kate Dillon promoted the piece, and countless others shared their support across social media.

design:Teke Busk