creative strategist / strategic creative / pragmatic dreamer
Teke Busk is a Danish-born brand and business strategist, advisor, and creative director. With studios in Brooklyn, US and Kigali, Rwanda, Teke works globally and collaborates closely with business visionaries and their teams to build brands with strong, authentic narratives and lasting power. Using strategy, cultural forecasting, design thinking, and organizational culture development & training, he custom-designs and facilitates inside-out brand development and business growth processes to solve challenges at hand. The over-arching end-goal is to establish purposeful and creative cultures where vision, people, business and brand are strategically aligned for change-driven and sustainable impact in the brand landscape.
Inside-out brand development means working with individuals and their ideas, values and visions. These customized brand processes produce collective direction and focus, and ensure that all challenges and opportunities are considered in a broader cultural context. It is about looking at the big picture—past, present, and future—to connect the dots toward clear, creative, and culturally connective solutions.
make brand matter
More than ever, brand has the power to make a difference. It can enlighten, inform, rally, and drive change within communities. What brand says and does has the potential to influence humans— and our behaviors—towards better. Brand has the power inform, excite, engage, and call to action. Use that power.
It starts with having a strong sense of purpose. Inside out. Why are you in business? What do you believe in? How does your brand—and its story—contribute? What legacy will it leave? Where will its impact be? What is its purpose - and how are the answers to the above questions worked into your strategy and executions?
services
brand creation
strategy and story
cultural forecasting
creative direction
brand culture development and training
current + past
co-founder/owner August Swim (https://www.augustofficial.com.br/)
head of strategy, Pearlfisher US
strategy director, Wolff Olins
senior strategist, Ogilvy BIG, NY
senior innovation + creativity specialist, Play, NY
selected client engagements
Avon
Breda
Crate & Barrel
Devoción
Gap Inc.
Gotham Writers Workshop Grand Time
Ilori
JBW
Karma
Luxxotica
Miansai
Microsoft
NBC Universal
Product (RED)
Starbucks
Sundance
Sunglass Hut
Timberland
Ultrafabrics
Unilever
Vitals